1. Create Content that Hits the Spot – Optimized For Organic Reach

One fact that has remained true throughout the ebbs and flows of Instagram algorithms is that content is the single most fundamental element to secure your brand in the social media space.

But not just any content, great content. If you’re consistently posting high-quality content that is relevant to your target audience, then not only are you demonstrating to Instagram that you are a valuable member of the community, but you are displaying that you are worthy of having your posts shown to more people.

Ask yourself this, who’s more likely to be given a higher priority – the account that posts subpar content sporadically and only when they feel like it or the account who is out there coming up with quality content to post a day in and day out?

The next question is how do you ascertain whether you’re putting out content that’s both of a high caliber and that’s relevant to your followers? It’s simple – put yourself in your audience’s shoes and ask yourself what content you would like to see if you were them.

2. Improve the Quality of Your Posts

All of the photos, videos and stories that you post should be a reflection of the interests of your audience so make sure that you do the due diligence, put in the research and plan out the right approach, finding content that fits into this plan and ensuring as well that your captions are written in alliance to this.

When you have the right idea about what your audience likes to see and you’ve defined a style for your brand you’ll want to ensure that you keep that style consistent, as you’re more likely to refrain from losing followers if you’re providing them with the content that brought them on board in the first place.

3. Utilizing Hashtags On Instagram

Another way to give your posts that little extra boost is to make sure that you add in a group of relevant hashtags to every one of your posts in order to attract more viewers to your post (just don’t go crazy and add in as many as you think of).

A great strategy can be to test out different hashtags with your posts and see which ones result in higher engagement, you can then keep a few lists of different types of good quality hashtags which you can easily draw from, just ensure that you don’t overuse the same hashtags repeatedly.

4. Using Instagram Stories

One of the most popular and dynamic features on Instagram right now is its Stories functionality. Stories have proven to be highly engaging to audiences and as this feature lets Instagram accounts instantly connect with their audience, it provides a quick and simple method of getting content out to the masses.

Another key benefit to taking advantage of Stories is the fact that it pushes your content right to the top of the user’s Instagram feed, meaning if you keep adding in fresh material your brand will stay in the spotlight (given your content is engaging enough). This can be a great method to direct followers to your page to check out your latest posts and to encourage their engagement.

If you’re looking for a more in-depth analysis of this feature and how it can help you grow your brand, you can check out our article detailing this here.

5. The Optimal Time to Post On Instagram

A big topic that is continuously brought up by Instagram users trying to improve their organic Instagram reach is whether there are certain times that they can post on Instagram that would be more effective in reaching users and if so when specifically are those times?

The answer isn’t exactly black and white as there are a lot of areas that you need to consider when trying to map out the best times to post your content. A lot of people try to seek out information as to when people use Instagram, but a key piece of information that you need to determine is not just when the general population use Instagram, but more specifically when your target audience is online.

If you have an Instagram business account (which is completely free) there is a feature you can utilize called Insights which displays information relating to the highest and lowest engagement times/days, as well as various other statistics and data relating to your audience like location, gender, country, etc.

6. Automated Tools To Help Your Instagram Growth

There are a variety of handy tools that you can make use of in order to streamline your content and reduce your time spent on mundane tasks that detract from the more important tasks like spending time mapping out your marketing goals and visions as well as growing your brand.

These tools mostly come in the form of apps that you can use to do things like scheduling your posts and remind you when its time to post, editing your pictures and videos, providing and save lists of hashtags, auto-responding to comments on your posts as well as much more

You can find a specific list detailing the various tools that are out there in this article.

7. Using Paid Ads To Increase Instagram Reach

If you have the marketing funds to supplement your organic Instagram reach with paid reach (through the use of ads and boosting posts) then using paid ads can be a highly rewarding strategy to implement as the two work very well together and build upon one another in various ways.

The key selling point that comes with utilizing Instagram ads is that it gives your brand the opportunity to broadcast your posts to a greater number of people who are not already following you, and given that you set the ads up to target the right audience, this can be a great method to increase your brand awareness. In turn, this should provide you with a greater number of followers who will then be more easily reached by organic methods.

Putting it All Together

Organic reach is a crucial element to factor in when promoting your content to all of Instagram’s users and aiming to continually build up that organic reach to get it as high as it can possibly be is a surefire way to make certain that your engagement levels will continue to soar and that your brand will continue to flourish. Here’s a handy video guide on how to increase your organic Instagram reach:

By consistently posting top-quality content that is relevant to your target audience, utilizing Instagram stories as a dynamic method to connect with followers, ensuring that you’re posting within the optimal times and using the right tools to aid you, you’re making certain you’re your brand is constantly staying ahead of the curve and continuously growing, because as they say if you’re not growing, then you’re dying.

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