Remember when Billboards were the way to ensure a large number of potential customers saw your advertisement? Well thanks to the rise of digital marketing over the past few years, billboards are now shifting, becoming more and more digital.
Many businesses are now opting to use Instagram marketing to create a truly lasting impression with their customers. This all comes down to the fact that is it easier to track digital marketing impressions quantitively than traditional offline marketing. In comparison, Instagram marketing is also more cost effective, when compared to billboards and billboard marketing.
So, what is an impression you might be asking? And why is it so important to me and my business? Well, simply put, an impression is the total number of times your content, be it a simple image post or a story, has been seen by other users.
Sure, a billboard that is strategically placed in a very busy area, will be seen by a large number of people. But it is important to note that it might be a difficult to then translate those views into quantitative data that will help businesses understand how successful that billboard was with potential customers.
We are able to bring upwards of 10,000 unique users to your Instagram account monthly for a fraction of a cost than traditional billboards. To put it into perspective, the cost of a billboard in New York can range from $3,000 to $20,000 a month, while in Los Angeles, they can range from $2,000 to $15,000 dollars a month. These same figures apply to most heavily populated states throughout the US. Billboards are not only expensive to rent, but also to produce. The production cost of a billboard can range anywhere from $250-$1,000 depending on materials and size. Not to mention the content creation.
When using Instagram as a form of digital billboard, it becomes easier to see just how successful that content is with your audience. So, what it all comes down to is that a billboard and using Instagram as a form of digital billboard are really no different from one another. Think of it as simply another option that allows you to target your audience with visible results.
An Instagram account, when grown by an agency, can produce impressions just as a billboard does.
So, is the billboard obsolete? Maybe not, but we are able to achieve results for a fraction of the cost by bringing up to 10,000 unique visitors to your account each month plus grow your following an estimated 1500 to 3000+ followers per month, depending on your niche.
We have perfected a unique system that allows us to engage with your target audience on a high level. This engagement will naturally bring back users to your account through notifications.
Interested in finding out more? Or wanting to talk to us about how we can help you grow your Instagram?