How To Switch To A Business Profile On Instagram
If you own a business or you are working on your personal brand, you probably have Instagram on your mind. This is the favorite platform of many influencers and companies. For good reason! Instagram is incredibly versatile and can be adapted to every industry and goal.
To get the most out of it, it’s essential to understand the difference between a personal account and a business account. A personal account is the only profile that used to be available on Instagram. This is considered the standard profile choice for most users. However, if you are running a business from a personal account you are missing out on many useful features, including analytics to measure your success.
A business account allows you to use Instagram for commercial purposes, and the functional spectrum gets wider because you will have access to other options and insights that will help your business to grow. Also, setting up your Instagram as a business account is 100% free. How wonderful is that?
That said, let’s go straight to the reason you are here and see how you can turn your personal account into a business account. (Keep scrolling because we will give you some valuable information at the end of this entry.)
Go to your profile and tap the menu at the upper right corner.
Then tap “Account” and “Switch to Business Account” (you will see this option at the end of the screen.)
Tap again “Switch to Business” and you will be ready to go!
After this, you can link your Instagram account to your Facebook page. This will help you to take advantage of all the functions available from the family of apps by Facebook. Keep in mind that you can only link one Facebook page to one Instagram business account.
Remember adding some details about you or your business like category and contact information.
Instagram will start to gather data from the activity to and from your account, from that day on (not past dates). This gives you useful insights to improve and optimize your strategy. Which will in turn, grow your business!
Also, you will have the option to show or hide the category of your business and the contact information on your profile. You can change these settings on the “edit profile” section.
Ok, now you are all set up, but what exactly does having an Instagram Business account mean? Here are some of the features you will have access to:
Contact button: aka a call to action button (the dream of every marketer). This will help you to communicate with your customers because it will give them a clear sign for them to reach out to you.
Analytics: this is the best way to really know (and engage) with your audience. Having Instagram insights will help you to understand and analyze the behavior of your community so you can accurately create and give them what they want.
You will see details about your followers like age, gender, geographical location, their activity on Instagram, etc.
Swipe up option: you’ve likely seen it before, the swipe up feature at the bottom of an Instagram Story. A user might show you a product or an incredible offer and give you the facility of getting to the web link by just swiping up. This is one of the best benefits of having a business account because it shortens the amount of time and steps a potential customer has to get your product.
Note: you have to have at least 10k followers to use this function.
Instagram Ads: the super-duper plus of having a business account is you can promote your posts. You can use any past post or story to boost your web traffic and increase your brand awareness on the platform. To run promotions and ad’s properly it’s recommend to hire someone who knows what they are doing, for best results!
If you’re looking to grow your business on Instagram, we’d love to get in touch with you!
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